Who do you trust? For those readers who are as old as I am, that was a show hosted by Johnny Carson before he went on to Tonight Show fame. The question, besides being a grammarian’s delight (is it who or whom?), is a valid one for today’s world. Trust is important in all things. You see a newscast or something in the paper and you wonder whether it’s true or not. While it can be exhausting, if you are asking those questions, you should feel good about yourself because you’re someone who asks healthy questions. This is especially true when it comes to one of those too-good-to-be-true offers and if something sounds like it’s too good to be true, there’s usually a catch. Unfortunately, seniors are a prime target for unscrupulous marketers.
There are three things that should raise red flags immediately. The first is if they are asking for private information, especially over the phone or through e-mail. Hang up immediately if it’s a phone call and don’t click on any links if you don’t know who sent it. Second, don’t allow yourself to be rushed into anything. The phrase “but you’ve got to ACT NOW!” is usually an exaggeration. We’ve all seen those advertisements that say that this offer is only open to the next fifty callers or something like that, but the truth is that most of the time it’s just something to create a sense of urgency and, when you’re spending money or providing information, urgency is something you should avoid. And, if they’re using a deadline that forces you to act immediately, is that an organization you can trust. In relationships and in business trust is important in all things.
The third red flag to avoid is when you can’t verify who is making the statement or offer. Too often, an organization can be backed by interests that are not really what they seem. Do a little extra research on a company or organization that you’re considering doing business with. I always check with our local Better Business Bureau and look for reviews from a reputable organization like Consumer Reports. It pays to be cautious and take the extra time to evaluate an offer and the person or organization behind it. Trust is important in all things.

Trust is built up over time. Consistency and integrity are the hallmarks of trust, and it is something that is earned. By nature, you’ll have a greater sense of trust in an organization that has been around for years rather than days. Everyone makes mistakes, of course, but it is the way a person or organization acts when they are shown an error that shows whether they can be trusted. In this case, you want openness and an admission that something was done or said that should not have happened. Sadly, that is becoming a rare occurrence these days. Someone who admits they made a mistake and does everything they can to correct that mistake is someone you can usually trust to do the right thing going forward and trust is important in all things. It takes a long time to build trust again.
This is especially true in relationships. Everyone knows a marriage that has fallen apart and, sadly, a lack of trust is too often the cause. Inconsistency, lying or secrecy is a character trait that should tell you to keep your distance from that person no matter what they’re promising or offering. Even if they’re the most beautiful, handsome or charming person you’ve ever met, don’t trust them in anything important. It’s a very straightforward rule but one that a lot of people have difficulty following. Trust is important in all things.

The bottom line is that we all have the capability of knowing who we can trust in life. There’s an internal alarm that goes off when we know we’re being lied to. We get into trouble when we ignore that alarm and forget how important a person’s integrity is. Trust is important in all things, and you should only associate with people who have stood the test of time. I was blessed with wonderful parents and, although I didn’t agree with them on all things, I knew they had my best interests at heart when they gave me advice. We may not always agree with what people say but, if we trust their integrity, we should respect their opinion and attribute any differences to an honest disagreement about something. If we truly respect them, don’t be afraid to discuss those differences of opinion. When you hear their reasoning, you may learn why they believe what they do and, in some cases, even modify your own beliefs. We’ve seemed to have lost the art of discussing things that matter with each other and that’s sad because it’s how we grow as individuals. I love a good discussion about all of those topics you were told not to discuss (like religion or politics) and I’m happy to say that I have many friends that do as well. And you know what? I trust every one of them because trust is important in all things. Go out and seek the truth in all matters. It’s time to Enjoy Retired Life!
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